CI Azumano Travel

Industry Updates - Week of February 16, 2026

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United and JetBlue Begin to Cross-Sell Flights

When searching for flights on either airline’s website or mobile app, customers will start to see more options from both carriers, making it easier to plan and book travel using the booking method of their choice.  The airlines expect to later add the ability to book a single itinerary that includes flights operated by both JetBlue and United in the future.
  • Reciprocal perks and benefits â€“ expected to arrive later this spring – including priority boarding, preferred and extra legroom seating, and same-day changes and standby.

Continue Reading | United.com Newsroom


Southwest Airlines Brings Starlink Ultra-Fast Wifi Onboard Leveling Up the Cabin Experience 

Launching Starlink's fastest WiFi in the sky is just one of many ways the Southwest is doing more to elevate the cabin experience, including:

  • Offering more choice with assigned and premium seating
  • Updating the cabin design
  • Installing in-seat power at every seat and larger overhead bins
  • Launching the Extra Legroom experience
  • Optimizing the boarding process 

Continue Reading | Southwest News Desk

IHG unveils new premium collection brand, Noted Collectionâ„¢
 
Each Noted Collection property is thoughtfully curated for its unique perspective—designed to reveal new experiences and spark meaningful conversation. Three defining hallmarks shape a guest experience that is unmistakably distinct:
  • Noteworthy Stays: Each property brings its own voice to a global collection
  • The Edit: Food and beverage serve as a cultural expression
  • Conversation Starters: Hospitality that feels personal and perceptive 

Continue Reading  | Hospitality Net

Considering Joining National’s Emerald Club?

Before you decide to give National Car Rental your loyalty, check their locations to make sure it will be convenient for your future plans. And compare their rates against other car rental companies to make sure you’ll be getting the best deals.
  • You earn credits, not points, toward free rentals
  • You’ll earn rewards faster if you take lots of very short trips.
  • You get the best perks when you rent midsize or better cars
  • You can status match

Sign-up for Emerald Club® | National


The Guide to Enterprise Plus Membership
 
Enterprise Plus is free to join, and if you rent with any regularity, the perks actually add up.
  • For every qualifying rental dollar spent at participating Enterprise locations worldwide, you earn a point*
  • Redeem for free rental days-with no blackout dates-at Enterprise locations worldwide*
  • Points never expire as long as you remain an active member with at least one qualifying rental every three years 

Sign-up for Enterprise Plus® | Enterprise
*Restrictions Apply


Add Eight Minutes to Your Day. How Would You Use Them? 

Eight minutes that’s the average amount of time rental car customers gain by skipping the airport car rental counter and going directly to the lot to fetch their vehicle. Despite the time savings and a better overall customer experience, however, 80% of airport rental car customers still visit the counter first.

The J.D. Power 2025 North America Rental Car Satisfaction Study,  also finds that customers who skipped the counter saved time, with an average time to complete the rental pick up of 14 minutes and 6 seconds, compared to 22 minutes and 3 seconds for those who visited the counter.

Continue Reading | JD Power

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