Industry Updates - Week of January 05, 2065

•  ‘Virtual Gate’ gives customers real-time updates about which groups are boarding and a progress bar that shows how many people have boarded, eliminating the need to wait around the gate area.
• United Club ‘closest and best’ feature recommends nearby United Club locations based on proximity to travelers’ gates and available capacity, with capacity insights initially offered at ORD and rolling out to additional airports in 2026.
• Personalized updates include guidance on traveling with strollers or wheelchairs, reminders for required travel documents and biometric boarding options.
• Arrival information features provide travelers with live local weather conditions, estimated local arrival time and instructions on connecting to rideshare services directly from the airport.
•  An upgraded mobile bag tracking feature includes a package-delivery-style tracker that shows real-time locations throughout the journey.

• Personalized connection experience: We launched new, personalized app features that make catching connecting flights easier, including personalized, turn-by-turn directions to connecting gates with estimated walk times, real-time flight status updates, tips for longer layovers, and a heads up if United is able to hold the plane for those with an extra-tight connection.
• Bag tracking enhancements: We integrated Apple's Share Item Location for AirTag, so customers everywhere who travel with an AirTag or Find My network accessory can seamlessly share the accessory location with our customer service team to help locate their luggage in the event that it is mishandled.
•  Automatic rebooking assistance: Rather than standing in line to speak with an agent or manually searching for alternatives, our self-service tools automatically provide travelers with personalized rebooking options, baggage tracking details, and, when eligible, meal and hotel vouchers if their flight is delayed or canceled.
• Real-time weather delay updates: We text real-time radar maps to help customers understand how inclement weather in one part of the country can impact a flight elsewhere. We are the first and only U.S. airline currently providing its customers these kinds of specific messages, and the airline is sending them with assistance from gen AI tools.